Meet Our Team

We don’t just build brands.
We build businesses that create time, location, and financial freedom.

Meet Our Team

We don’t just build brands. We build businesses that create time, location, and financial freedom.

At Adapt, we’re not theorists. We’re operators, Entrepreneurs, Executors.  Obsessed with helping founders win—because we’re founders too.

At Adapt, we’re not theorists. We’re operators, Entrepreneurs, Executors.  Obsessed with helping founders win—because we’re founders too.

Derek Peterson

Founder & CEO

With over a decade building scalable businesses and coaching high-performers, I help you unlock time, location, and financial freedom…

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Vladimir Rad

Director of Operations

With over seven years of experience in digital marketing and operations, I’ve had the opportunity to lead projects across web development…

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Merrick Lee

VP of Sales

Visionary digital marketing executive with over 12 years of experience driving scalable growth through full-funnel strategies, performance…

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Merrick Lee

Visionary digital marketing executive with over 12 years of experience driving scalable growth through full-funnel strategies, performance…

VP of Sales

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Ali Nawaz

I’m a computer engineer with over 6 years of experience in Product Management, Automation, and Solution Architecture—plus 2 years…

Head of AI & Automations

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Ali Nawaz

Head of AI & Automations

I’m a computer engineer with over 6 years of experience in Product Management, Automation, and Solution Architecture—plus 2 years…

Read More →

Hassaan Rasul

Creative Director

Creative Director and Product Designer with a foundation in Industrial Design where form, function, and human experience must align…

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Bridget Lindley

Systems Developer

I design systems that make work feel easier. With 5+ years of experience in software consulting, I specialize in building efficient, scalable…

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Sam Vang

Videography & Motion Graphics

With over a decade of hands-on experience in video production, I bring a storyteller’s eye to every project—shaping raw footage into…

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Melissa Hawkins

Thought Leadership

As Adapt’s go-to expert for audio and short-form video, I specialize in turning raw recordings into scroll-stopping content. From fine-tuning…

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Raja Hashaam

Lead Copywriting

With more than five years of experience crafting words that convert, I specialize in bringing brand stories to life across websites, pitch decks, and…

Read More →

Sam Vang

Videography & Motion Graphics

With over a decade of hands-on experience in video production, I bring a storyteller’s eye to every project—shaping raw footage into…

Read More →

Sam

Videography & Motion Graphics

I’m a computer engineer with over 6 years of experience in Product Management, Automation, and Solution Architecture—plus 2 years…

Ali Haider

Lead Development

With over 10 years of experience in website design and development, I specialize in creating digital experiences that are not only…

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Sultan

Graphic Design

Judy is a precision-focused, whole-life health coach and endurance athlete with 40+ years guiding clients in truly sustainable transformations…

Raja Hashaam

Lead Copywriting

With more than five years of experience crafting words that convert, I specialize in bringing brand stories to life across websites, pitch decks, and…

Read More →

We’re here to help founders Adapt, not to the status quo, but to what’s possible. Freedom isn’t built with hustle alone.

It’s built with clarity, systems, and brand positioning that pulls people in before you say a word. You focus on your zone of genius. We’ll build the machine around it.

Ready to build something that scales and sustains?

Ready to build something that scales and sustains?

Ready to build something that scales and sustains?

We’re here to help founders Adapt, not to the status quo, but to what’s possible. Freedom isn’t built with hustle alone.

It’s built with clarity, systems, and brand positioning that pulls people in before you say a word. You focus on your zone of genius. We’ll build the machine around it.

Read More →

Derek Peterson

Derek Peterson

Founder & CEO

Founder & CEO

With over a decade building scalable businesses and coaching high-performers, I help you unlock time, location, and financial freedom…

Read More →

Vladimir Rad

Vladimir Rad

Director of Operations

Director of Operations

With over seven years of experience in digital marketing and operations, I’ve had the opportunity to lead projects across web development…

Read More →

Merrick Lee

Merrick Lee

VP of Sales

VP of Sales

Visionary digital marketing executive with over 12 years of experience driving scalable growth through full-funnel strategies, performance…

Read More →

Ali Nawaz

Ali Nawaz

Head of AI & Automations

Head of AI & Automations

I’m a computer engineer with over 6 years of experience in Product Management, Automation, and Solution Architecture—plus 2 years…

Read More →

Hassaan Rasul

Hassaan Rasul

Creative Director

Creative Director

Creative Director and Product Designer with a foundation in Industrial Design where form, function, and human experience must align…

Read More →

Bridget Lindley

Bridget Lindley

Systems Developer

Systems Developer

I design systems that make work feel easier. With 5+ years of experience in software consulting, I specialize in building efficient, scalable…

Sam Vang

Sam Vang

Videography & Motion Graphics

Videography & Motion Graphics

With over a decade of hands-on experience in video production, I bring a storyteller’s eye to every project—shaping raw footage into…

Read More →

Melissa Hawkins

Melissa Hawkins

Thought Leadership

Thought Leadership

As Adapt’s go-to expert for audio and short-form video, I specialize in turning raw recordings into scroll-stopping content. From fine-tuning…

Read More →

Raja Hashaam

Raja Hashaam

Lead Copywriting

Lead Copywriting

With more than five years of experience crafting words that convert, I specialize in bringing brand stories to life across websites, pitch decks, and…

Read More →

Ali Haider

Ali Haider

Lead Development

Lead Development

With over 10 years of experience in website design and development, I specialize in creating digital experiences that are not only…

Read More →

At Adapt, we’re not theorists. We’re operators, Entrepreneurs, Executors.  Obsessed with helping founders win—because we’re founders too.