Meet Our Team
We don’t just build brands.
We build businesses that create time, location, and financial freedom.
Meet Our Team
We don’t just build brands. We build businesses that create time, location, and financial freedom.
At Adapt, we’re not theorists. We’re operators, Entrepreneurs, Executors. Obsessed with helping founders win—because we’re founders too.
At Adapt, we’re not theorists. We’re operators, Entrepreneurs, Executors. Obsessed with helping founders win—because we’re founders too.


Derek Peterson
Founder & CEO
With over a decade building scalable businesses and coaching high-performers, I help you unlock time, location, and financial freedom…
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Vladimir Rad
Director of Operations
With over seven years of experience in digital marketing and operations, I’ve had the opportunity to lead projects across web development…
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Merrick Lee
VP of Sales
Visionary digital marketing executive with over 12 years of experience driving scalable growth through full-funnel strategies, performance…
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Merrick Lee
Visionary digital marketing executive with over 12 years of experience driving scalable growth through full-funnel strategies, performance…
VP of Sales
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Ali Nawaz
I’m a computer engineer with over 6 years of experience in Product Management, Automation, and Solution Architecture—plus 2 years…
Head of AI & Automations
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Ali Nawaz
Head of AI & Automations
I’m a computer engineer with over 6 years of experience in Product Management, Automation, and Solution Architecture—plus 2 years…
Read More →


Hassaan Rasul
Creative Director
Creative Director and Product Designer with a foundation in Industrial Design where form, function, and human experience must align…
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Bridget Lindley
Systems Developer
I design systems that make work feel easier. With 5+ years of experience in software consulting, I specialize in building efficient, scalable…
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Sam Vang
Videography & Motion Graphics
With over a decade of hands-on experience in video production, I bring a storyteller’s eye to every project—shaping raw footage into…
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Melissa Hawkins
Thought Leadership
As Adapt’s go-to expert for audio and short-form video, I specialize in turning raw recordings into scroll-stopping content. From fine-tuning…
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Raja Hashaam
Lead Copywriting
With more than five years of experience crafting words that convert, I specialize in bringing brand stories to life across websites, pitch decks, and…
Read More →


Sam Vang
Videography & Motion Graphics
With over a decade of hands-on experience in video production, I bring a storyteller’s eye to every project—shaping raw footage into…
Read More →
Sam
Videography & Motion Graphics
I’m a computer engineer with over 6 years of experience in Product Management, Automation, and Solution Architecture—plus 2 years…


Ali Haider
Lead Development
With over 10 years of experience in website design and development, I specialize in creating digital experiences that are not only…
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Sultan
Graphic Design
Judy is a precision-focused, whole-life health coach and endurance athlete with 40+ years guiding clients in truly sustainable transformations…


Raja Hashaam
Lead Copywriting
With more than five years of experience crafting words that convert, I specialize in bringing brand stories to life across websites, pitch decks, and…
Read More →
We’re here to help founders Adapt, not to the status quo, but to what’s possible. Freedom isn’t built with hustle alone.
It’s built with clarity, systems, and brand positioning that pulls people in before you say a word. You focus on your zone of genius. We’ll build the machine around it.
Ready to build something that scales and sustains?
Ready to build something that scales and sustains?
Ready to build something that scales and sustains?
We’re here to help founders Adapt, not to the status quo, but to what’s possible. Freedom isn’t built with hustle alone.
It’s built with clarity, systems, and brand positioning that pulls people in before you say a word. You focus on your zone of genius. We’ll build the machine around it.
Read More →


Derek Peterson
Derek Peterson
Founder & CEO
Founder & CEO
With over a decade building scalable businesses and coaching high-performers, I help you unlock time, location, and financial freedom…
Read More →


Vladimir Rad
Vladimir Rad
Director of Operations
Director of Operations
With over seven years of experience in digital marketing and operations, I’ve had the opportunity to lead projects across web development…
Read More →


Merrick Lee
Merrick Lee
VP of Sales
VP of Sales
Visionary digital marketing executive with over 12 years of experience driving scalable growth through full-funnel strategies, performance…
Read More →


Ali Nawaz
Ali Nawaz
Head of AI & Automations
Head of AI & Automations
I’m a computer engineer with over 6 years of experience in Product Management, Automation, and Solution Architecture—plus 2 years…
Read More →


Hassaan Rasul
Hassaan Rasul
Creative Director
Creative Director
Creative Director and Product Designer with a foundation in Industrial Design where form, function, and human experience must align…
Read More →


Bridget Lindley
Bridget Lindley
Systems Developer
Systems Developer
I design systems that make work feel easier. With 5+ years of experience in software consulting, I specialize in building efficient, scalable…


Sam Vang
Sam Vang
Videography & Motion Graphics
Videography & Motion Graphics
With over a decade of hands-on experience in video production, I bring a storyteller’s eye to every project—shaping raw footage into…
Read More →


Melissa Hawkins
Melissa Hawkins
Thought Leadership
Thought Leadership
As Adapt’s go-to expert for audio and short-form video, I specialize in turning raw recordings into scroll-stopping content. From fine-tuning…
Read More →


Raja Hashaam
Raja Hashaam
Lead Copywriting
Lead Copywriting
With more than five years of experience crafting words that convert, I specialize in bringing brand stories to life across websites, pitch decks, and…
Read More →


Ali Haider
Ali Haider
Lead Development
Lead Development
With over 10 years of experience in website design and development, I specialize in creating digital experiences that are not only…
Read More →